Our history


The story behind Modessic


Founder Kevin Ryale has always had a fascination with style and innovation. The idea behind Modessic was born during a visit to Milan in 2013.
He was attending a business meeting, but discovered that the leather strap on his wristwatch was broken. A creative solution fixed the problem - he attached the two straps with a tie clip. The result was a sleek, modern and unique look. Later, he strolled through the city's upscale boutiques offering stylish luxury watches from well-known brands. Kevin was fascinated by watches with a black design and details in luxurious materials. He went into a store to find a watch for himself, but was shocked by the prices. The market for designer watches was clearly limited to a lucky few. It was made for people who could afford to pay extreme prices. Kevin came up with the idea of designing timeless watches that are just as beautiful but also available for more people to enjoy. When he returned to Stockholm he was inspired by his new business idea, Kevin started sketching on his own watch brand. Many sketches, prototypes and years later, Modessic's design was born - based on his original idea of the tie clip. The name Modessic comes from""Modern Classic"" - a combination of modern design and classic style that together create a sophisticated, elegant and affordable watch. This innovative spirit ensures that Modessic watches will always be unique.
 
 
Creating perfection with time
If something is modern, it is rarely classic.
And if something is classic, it is usually not considered modern.
Modessic's watches break that rule. Modessic combines classic elements and modern design, all in one watch. As a brand, Modessic has a single purpose: to create watches that are appreciated and used for many years. Thin. Sophisticated. Versatile. Every detail is carefully designed to ensure they meet our standards. Our team is driven by their passion for great design. Every Modessic watch is crafted with exquisite finesse and creativity. The sense of quality and craftsmanship is reflected in every detail. Our design-protected clip creates a unique fit that you won't find on other watches. The interchangeable straps make it easy to adapt your watch to different situations. The result is a sleek and slim design that is as comfortable as it is eye-catching.
Modessic gives you a new experience of time. Our watches are not just beautiful - they will become a part of your personality.